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Watch Rangrasiya Tv serial episodes videos online! Ragrasiya, is is a passionate love-hate story of Rudra an army official, who does not believe in love and Parvati, who always dreams of love - Rangrasiya - Wikipedi This song won The Indian Television Academy Award in 2014 for the Best Title Song and Best Lyrics.
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The title song of Rang Rasiya is composed and sung by Saurabh Kalsi.
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A bus is heading towards Birpur, a village, when the driver stops the bus and asks the passengers to refresh themselves. Paro is very tensed and sad as she will have to leave Rudra and go away to fulfill the promise she has made to Lord Shiva. Parvati, affectionately known as Paro, has pure hatred towards Border Security Defence (BSD) officers, holding them responsible for the murder of her parents. It starred Ashish Sharma and Sanaya Irani as Major Rudra Pratap Ranawat and Parvati. “The lockdown has hit the manufacturing, supply chain and consumption of all brands and that is invariably having an effect on advertising spends,” says Manisha Sharma, chief content officer, Hindi mass entertainment, Viacom18.Rangrasiya (The One Who Colours Me) is an Indian television drama series that aired on Colors TV from 30 December 2013 to 19 September 2014. “Amul has picked up sponsorship on an older season of Sa Re Ga Ma Pa Lil Champs, and many others are expressing interest in associating with other classics like Hum Paanch as well,” informs Ashish Sehgal, chief growth officer – advertisement revenue, Zee Entertainment Enterprises.Įxperts believe that once the supply chains come back online, advertisers will be more willing to spend on television advertising. Yet, broadcasters say that the advertiser response has been encouraging towards the classics. Kumar adds that “since most reruns are not receiving high ratings, channels are under pressure to give extra ad slots for the same deal amount under the CPRP (cost per rating point) model which is a function of a show’s ratings.” In week 14 (April 4-April 10) GECs saw a 34% drop in free commercial time (FCT) and the genre has maintained this trend in week 15 as per BARC and Nielsen. Indian Broadcasting Foundation has noted that the coronavirus lockdown has resulted in nearly a 50% drop in advertising bookings for TV channels.Īccording to Vishal Shah, managing partner, MediaCom India, “Advertisers are not very keen on buying ad spots on these reruns what they are interested in is brand integrations and branded content to stay visible and relevant.”
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“It is unfortunate that despite high GEC viewership, revenue is not following the eyeballs,” says Sudhir Kumar, director, offline media, DCMN. A 10-second ad spot on Ramayan is in the range of Rs 65,000 to Rs 75,000. The number of advertisers on Ramayan has increased from three at the beginning of the lockdown to 42 in week 15. The channel’s leadership position has made it a favourite among advertisers, media planners say.
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DD National, which does not typically find itself in the top 10 channels list, has become the reigning GEC during the lockdown in India and has left leading entertainment channels like Zee TV, Colors, Star Plus and Sony Entertainment Television far behind.
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A large part of the Hindi GEC growth can be attributed to the tremendous surge in the viewership of DD National due to the return of marquee shows on the channel. The Hindi GEC genre, which has grown by 43%, clocked an all-time high viewership with 850 crore impressions in week 15 (April 11-17) in the Hindi speaking markets since 2015. At the beginning of the lockdown, in the week of March 28-April 3, GEC viewership grew only by 9%. “The reruns of classics seem to be reaping benefits for channels like DD National and other GECs too in terms of viewership,” says Sunil Lulla, CEO, BARC India. The GEC genre has grown by 17% during the week of April 11-17 over the sample pre-covid period in January.